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# Analytics & Dashboard |
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Your dashboard at `/dashboard` shows your projects, content, revenue, and follower count. |
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## Earnings Overview |
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Three stat cards at the top: |
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- **Revenue**: Total earnings for the selected period, with percentage change vs. the prior period |
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- **Sales**: Transaction count for the selected period |
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- **Followers**: Current follower count with change over the period |
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Time range selector: 7 days, 30 days, 90 days, all-time. |
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> [!UI] dashboard-stat-cards |
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### Reading the Numbers |
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**Revenue up, sales flat:** Average transaction value increased (higher-priced items or above-minimum PWYW). |
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**Revenue flat, sales up:** More transactions at lower values. Check whether a free item is driving traffic. |
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**Revenue down:** Check per-project analytics to see which project's sales dropped. |
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**Followers increasing:** Check what you published or shared recently -- that's what's working. |
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## Revenue Chart |
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Bar chart showing revenue over time, bucketed by day, week, or month depending on your selected range. Available at the dashboard level (all projects combined) and per-project. |
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## Per-Project Analytics |
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Each project has its own analytics tab showing: |
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- Revenue and sales stat cards (same format as the dashboard) |
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- Revenue chart scoped to that project |
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- Top items by revenue |
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If one project consistently outperforms others, that's signal. |
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## Transaction History |
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Searchable list of all transactions: |
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- Date and time |
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- Fan (anonymized or named, based on their preference) |
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- Item purchased |
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- Amount paid |
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- Status (completed, refunded) |
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Export to CSV for your records or for import into accounting software. |
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## Per-Item Stats |
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Each item tracks: |
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- **Play count**: total streams or views |
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- **Download count**: total file downloads |
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High plays with low purchases might mean the price isn't right, or that the item works better as a free gateway to paid content. |
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## Data Exports |
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- **Project data**: Export as JSON from the dashboard. Includes items, sales counts, chapters, versions, and license keys. |
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- **Transaction history**: Export as CSV. |
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- **Contact list**: Fans who opted in to share their email. See [Contact Sharing](./contact-sharing.md). |
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## Payouts |
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Payout details (pending transfers, completed payouts, schedule) are managed in your payment processor's dashboard, linked from your dashboard. See [Receiving Payouts](./payouts.md). |
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## What We Track (and What We Don't) |
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### We track |
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- Play and download counts per item |
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- Transaction records (who bought what, when, for how much) |
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- Follower counts |
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- Aggregate revenue by period |
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### We don't track |
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- Page views or traffic volume |
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- Referral sources or UTM parameters |
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- Geographic data (country, region) |
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- Individual user behavior across sessions |
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- Browsing patterns |
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- Device fingerprints |
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- Cross-site activity |
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- Demographic profiling |
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- Conversion funnels |
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No analytics cookies. No third-party tracking scripts. No IP address logging beyond 30 days. |
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Your fans get privacy. You get the numbers that matter: what sold, for how much, and whether it's trending up or down. |
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## See Also |
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- [Receiving Payouts](./payouts.md): Payouts and tax info |
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- [Best Practices](./best-practices.md): Understanding what resonates |
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- [Contact Sharing](./contact-sharing.md): Building direct relationships with fans |
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- [Data Portability](./03-selling.md#data-export): Exporting all your data |
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