# Analytics & Dashboard

Your dashboard at `/dashboard` shows your projects, content, revenue, and follower count.

## Earnings Overview

Three stat cards at the top:

- **Revenue**: Total earnings for the selected period, with percentage change vs. the prior period
- **Sales**: Transaction count for the selected period
- **Followers**: Current follower count with change over the period

Time range selector: 7 days, 30 days, 90 days, all-time.

> [!UI] dashboard-stat-cards

### Reading the Numbers

**Revenue up, sales flat:** Average transaction value increased (higher-priced items or above-minimum PWYW).

**Revenue flat, sales up:** More transactions at lower values. Check whether a free item is driving traffic.

**Revenue down:** Check per-project analytics to see which project's sales dropped.

**Followers increasing:** Check what you published or shared recently -- that's what's working.

## Revenue Chart

Bar chart showing revenue over time, bucketed by day, week, or month depending on your selected range. Available at the dashboard level (all projects combined) and per-project.

## Per-Project Analytics

Each project has its own analytics tab showing:

- Revenue and sales stat cards (same format as the dashboard)
- Revenue chart scoped to that project
- Top items by revenue

If one project consistently outperforms others, that's signal.

## Transaction History

Searchable list of all transactions:

- Date and time
- Fan (anonymized or named, based on their preference)
- Item purchased
- Amount paid
- Status (completed, refunded)

Export to CSV for your records or for import into accounting software.

## Per-Item Stats

Each item tracks:

- **Play count**: total streams or views
- **Download count**: total file downloads

High plays with low purchases might mean the price isn't right, or that the item works better as a free gateway to paid content.

## Data Exports

- **Project data**: Export as JSON from the dashboard. Includes items, sales counts, chapters, versions, and license keys.
- **Transaction history**: Export as CSV.
- **Contact list**: Fans who opted in to share their email. See [Contact Sharing](./contact-sharing.md).

## Payouts

Payout details (pending transfers, completed payouts, schedule) are managed in your payment processor's dashboard, linked from your dashboard. See [Receiving Payouts](./payouts.md).

## What We Track (and What We Don't)

### We track

- Play and download counts per item
- Transaction records (who bought what, when, for how much)
- Follower counts
- Aggregate revenue by period

### We don't track

- Page views or traffic volume
- Referral sources or UTM parameters
- Geographic data (country, region)
- Individual user behavior across sessions
- Browsing patterns
- Device fingerprints
- Cross-site activity
- Demographic profiling
- Conversion funnels

No analytics cookies. No third-party tracking scripts. No IP address logging beyond 30 days.

Your fans get privacy. You get the numbers that matter: what sold, for how much, and whether it's trending up or down.

## See Also

- [Receiving Payouts](./payouts.md): Payouts and tax info
- [Best Practices](./best-practices.md): Understanding what resonates
- [Contact Sharing](./contact-sharing.md): Building direct relationships with fans
- [Data Portability](./03-selling.md#data-export): Exporting all your data