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# Selling & Pricing |
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Set prices, manage purchases, and get paid. |
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## Pricing Models |
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Three models per item: **free**, **fixed price**, and **pay-what-you-want** (with optional minimum). Set prices when creating or editing an item. See [Pricing](../about/pricing.md) for guidance on choosing a model. |
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## Membership Tiers |
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Offer recurring monthly memberships per project: |
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- Create multiple tiers with different prices |
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- Toggle tiers active/inactive without deleting them |
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- Fans join through the payment checkout |
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- The payment processor handles billing, renewals, and cancellations |
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Membership status changes (active, past due, canceled, renewed) sync via webhooks and update your dashboard automatically. |
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## License Keys |
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For software products, license keys are generated automatically on purchase: |
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- **Configurable activation limits**: Set how many machines can activate a key |
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- **Machine tracking**: See which machines have activated |
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- **Public validation endpoint**: Your software can verify keys against the server |
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- **Revocable**: Deactivate keys if needed |
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License keys appear in the fan's library after purchase. |
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## Promo Codes |
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Create promotional codes for discounts, free trials, and free access: |
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- **Percentage or fixed amount** off the price |
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- **Free trial** periods for memberships |
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- **Free access** grants for individual items |
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- **Scope**: Apply to a specific item, project, or all your items |
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- **Usage limits**: Cap how many times a code can be used |
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- **Expiration dates**: Codes stop working after a date you set |
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- **Auto-apply via URL**: Share a link with `?discount=CODE` to pre-fill the code |
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## Download Codes |
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Generate single-use codes for free access: |
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- **Batch generation**: Create many codes at once |
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- **Optional max uses**: Limit how many times each code works |
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- **Optional expiration**: Codes expire after a date |
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- **Useful for**: Press copies, review access, promotional giveaways |
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## Guest Checkout |
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Fans can purchase without creating an account: |
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1. Fan clicks "Buy Now" on your item page, embed, or direct purchase link |
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2. Stripe checkout collects their email and payment |
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3. Fan receives a download link via email immediately |
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4. They can create an account later to manage all purchases in one place |
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Fans who buy first and create accounts later have all purchases automatically attached. Guest checkout is the default for logged-out visitors. |
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## Direct Purchase Links |
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Every item has a dedicated purchase page at `/buy/{item_id}`: a clean page with cover art, title, price, and a "Buy Now" button. Use it for link-in-bio, social media posts, email newsletters, and QR codes on physical media. Fans purchase in one step. |
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## Payment Flow |
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All payments go through the payment processor: |
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``` |
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Fan pays → Payment processor → Creator's connected account |
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``` |
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We take 0% platform fee. Only the payment processing fee (~2.9% + $0.30 per transaction) applies. See [Pricing Tiers](./tiers.md#understanding-stripes-per-transaction-fee) for how this affects small transactions. |
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## Refunds |
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You set your own refund policy. You process refunds directly through your [Stripe dashboard](https://dashboard.stripe.com). See [Payouts](./payouts.md#refunds) for details. |
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## Notifications |
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Email notifications for sales and account events, each individually toggleable in account settings: sales, new followers, tips, new releases from followed creators, and new device logins. |
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## Data Export |
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Export all your data at any time. No limits on frequency. See [Data Export](./export.md) for formats and details. |
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## See Also |
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- [Pricing](../about/pricing.md): Detailed pricing model guidance |
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- [Receiving Payouts](./payouts.md): How and when you get paid |
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- [Analytics & Dashboard](./analytics.md): Revenue tracking and stats |
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- [Best Practices](./best-practices.md): Pricing strategy and audience building |
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- [Fan Guide](./fan-guide.md): The fan perspective on purchasing |
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