docs: substitute founder-cohort cap via cohort.cap_display
Decided 1,000 creators / 12 months / exit-beta whichever first, matching
migration 116 and existing public copy.
Update assumptions.toml [cohort]: cap_count 500 -> 1000, add cap_display
= "1,000" (display string for substitution; docengine has no
thousands-separator filter). Substitute literal "1,000 creators" via
{{ cohort.cap_display }} in guide/tiers.md and about/pricing.md.
Closes one drift point and the corresponding open decision in
_private/docs/mnw/server-internal/business/pricing.md §7.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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While we're in our founder window, every new creator subscribes at the **founder rate**: half the eventual sticker price. This is not a promotional discount that expires. It is a structural early-supporter rate, available because you're showing up before we have real signup data to set a sustainable post-founder price.
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**The window closes when we reach 1,000 creators or when we exit beta, whichever comes first.** Anyone with an active creator membership at the moment the window closes has their founder rate locked in for the life of their account.
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**The window closes when we reach {{ cohort.cap_display }} creators or when we exit beta, whichever comes first.** Anyone with an active creator membership at the moment the window closes has their founder rate locked in for the life of their account.
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Once your founder rate is locked in:
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- It applies to every tier. If you upgrade or downgrade later, you get the founder rate on the new tier.
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| **Big Files** | **${{ tiers.founding.big_files }}/mo** | $194/yr | ${{ tiers.standard.big_files }}/mo |
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| **Everything** | **${{ tiers.founding.everything }}/mo** | $324/yr | ${{ tiers.standard.everything }}/mo |
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The window closes when we reach 1,000 creators or when we exit beta, whichever comes first. After that, new signups pay the sticker price.
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The window closes when we reach {{ cohort.cap_display }} creators or when we exit beta, whichever comes first. After that, new signups pay the sticker price.
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**Why we're doing this:** Makenot.work is a one-person operation today, profitable from day one and operating without venture capital. We would rather set a sustainable post-founder price from real signup data than guess at a number we can't easily change later. The sticker prices above are our current upper-bound targets; the founder cohort gets a permanent discount in exchange for taking the chance with us before we have those numbers. If the post-founder price ends up lower, our founders stay below it.
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