# Mailing Lists

Each project has built-in mailing lists. No third-party email service needed.

## List Types

Every project automatically gets two mailing lists:

| List | Purpose |
|------|---------|
| **Content** | New releases and content updates |
| **Devlog** | Development updates and behind-the-scenes |

Lists are created automatically when you create a project.

## Subscribers

When someone follows a project, they are subscribed to its content list by default.

Subscriber requirements:

- Verified email address
- Account not suspended
- Email not suppressed (bounced or complained)

One send reaches at most {{ broadcasts.recipients_per_send_display }} subscribers, so that is the effective cap on a list.

## Sending a Broadcast

To send a broadcast email:

1. Go to your dashboard
2. Click "Broadcast"
3. Write a subject (up to 200 characters) and body (up to 5,000 characters)
4. Send

Broadcasts are plain-text emails. Each email includes an unsubscribe link.

Two limits apply. One broadcast per 24 hours, and {{ mail_cap.monthly_display }} emails a month across all of your projects. Divide {{ mail_cap.monthly_display }} by your list size to get your sends a month.

Your dashboard shows the running count, your cap and the date it resets. A send that would cross the monthly cap is refused with a message before any mail leaves, rather than delivering to half the list. Both caps lift per account on application: email info@makenot.work.

## Automatic Notifications

The platform sends automatic emails when:

- You publish a new item (content list)
- You publish a blog post (content list)

These are triggered by the scheduler and do not count against your one-per-day broadcast limit. They do count against the monthly total, because they are mail the platform sends on your behalf.

## Unsubscribing

Fans can unsubscribe from individual lists via the link in any email, or by unfollowing your project (which unsubscribes from all of that project's lists).

## Importing Subscribers

Subscriber import from other platforms (CSV upload with consent emails) is on the [roadmap](../about/roadmap.md). When migrating, use the [data import tools](./migration.md) to bring over your content; your audience can follow your new project to subscribe.

## See Also

- [Email you cannot turn off](./email-you-cannot-turn-off.md): The messages that ignore every preference, and why
- [RSS Feeds](./rss.md): Alternative subscription method
- [Projects](./projects.md): Project setup and management
- [Selling & Audience](./03-selling.md): Building your audience